Today Ms. Laine along with her staff, plans, establishes, and directs the bank’s branch network, community and commercial Branches in all marketing efforts. These activities include brand management, media relations, philanthropic activities, bank wide promotions, merchandising, advertising, and marketing research. Serving as the bank’s Marketing Director she institutes strategic and tactical marketing programs to support the growth of the bank’s core business. Ms. Laine also directs the bank’s internal communications activities, including presentations, and marketing collateral materials.
As a community bank committed to being a good corporate neighbor, NYCB not only demonstrates its commitment by engaging in sound and ethical business practices, but also by giving back in various ways.