Member of the Month 2018-06-04T16:08:32+00:00

SIEDC Member of the Month

Gina Laine

 

Gina Laine joined Richmond County Savings Bank in 1995 as the Manager of the Personal Banking Center, the bank’s first customer call center. She was promoted to Marketing Assistant in 1996. In 2001, with the merger of New York Community Bank and Richmond County Savings Bank, she was promoted to First Vice President/ Marketing Director.

Today Ms. Laine along with her staff, plans, establishes, and directs the bank’s branch network, community and commercial Branches in all marketing efforts. These activities include brand management, media relations, philanthropic activities, bank wide promotions, merchandising, advertising, and marketing research. Serving as the bank’s Marketing Director she institutes strategic and tactical marketing programs to support the growth of the bank’s core business. Ms. Laine also directs the bank’s internal communications activities, including presentations, and marketing collateral materials.

As a community bank committed to being a good corporate neighbor, NYCB not only demonstrates its commitment by engaging in sound and ethical business practices, but also by giving back in various ways.

In addition to sponsoring special events and financial literacy programs, they contribute funds, volunteer time, and engage in community outreach-all to the betterment of the communities they serve. By partnering with the people, businesses, and organizations that make each community special, NYCB has a positive impact on the communities where their customers and employees live and work. Because NYCB believes so strongly in the value of service, it is a component of their overall mission: To Excel in All We Do for All We Serve.

Today, Gina serves as a Vice President on the Board of the Staten Island Children’s Museum and is member of the SIEDC Board of Directors. She lives on Staten Island with her husband Aku and their two daughters Tyler Aana and Madison.

Contact Information

Gina Laine
First Vice President/ Marketing Director
New York Community Bank

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